The goal of redesigning Yelp business page is to increase the efficiency and understandability of the business page, as well as to confirm it to iOS 9 guidelines.
I spend some time researching and collecting information about peoples’ thoughts on the business page of Yelp.
I talked to people and asked them about what are the most important things they want to know on the a detail page of a restaurant or a service. What is the most important factor to decide on a service. And whether they can easily find this information in Yelp detail page. I try to understand where is the room for change.
Your run-of-the-mill, everyday person will not write a review. I asked participants whether they had ever written reviews on Yelp. All said no, except when they either had a really good experience or a really bad experience.
The drag to see pictures feature should be made more obvious.
It’s inefficient to get the best recommendations from users’ reviews, especial when there are hundreds of reviews.
It’s confusing between writing a review and leaving a tip.